November 12, 2021

Funding Your Start-up: The Ultimate Guide

Though a start-up is a brilliant idea, its success depends on obtaining adequate funding to begin and grow it. While many investors finance new companies with personal capital or borrow from friends and family, other options are available.

This article provides helpful information to start-up business owners on available financing sources and how to manage their finances.

What Is Start-Up Financing?

Start-up financing is the fund that early-stage businesses apply and use to grow or launch products. This financing comes in various forms, either non-dilutive or dilutive. Dilutive funding requires you to give a portion of your company, as well as including investors and venture capitalists. This option requires investor participation for success. In non-dilutive financing, the start-up owners get to keep control of their company. Financing sources include loans and grants. Regardless of the amount, the start-ups have complete decision-making and power in this relationship.

The Start-Up Financing Options

Getting started with the financing can be challenging for start-ups. However, it is worthwhile if the company avoids financial challenges early on. Here are some start-up funding options investors must know.

1. Bootstrapping Your Business

Self-funding, also called bootstrapping, is an effective financing option, especially when starting a business. First-time entrepreneurs have trouble getting external funding without showing a plan for success and some traction. You can invest from your savings or contributions from friends and family. It's easy to get such finances due to fewer formalities and the low cost of raising the funds.

2. Crowdfunding

Crowdfunding involves raising funds through multiple funders via popular crowdfunding websites. Itprovides start-up entrepreneurs an opportunity to raise funds and promote services or products. A crowdfunding campaign involves setting up a profile on the site, describing the company's business and the amount of funds you need to raise. The people interested in your business donate to your campaign in exchange for some reward (typically one of the services or products, a discount on amounts donated, or other perks) or a share of profit in the business.

When To Use Crowdfunding for Your Business

For your business, you'll want crowdfunding to finance specific projects, not day-to-day operations. For instance, it is a viable financing alternative if you have the idea of a diaper bag and need funding for the prototype. However, this campaign will take off like a lead balloon if you want to rent an office.

To have successful crowdfunding campaigns, you need to rally support for the project. This includes an established social media presence and compelling stories about the service, company, or product. Also, offer meaningful rewards for the donations.

3. Angel Investors

Angel investors are people with surplus cash keen on investing in upcoming start-ups. They also work in networks to collectively screen business proposals before their finances. Alongside capital, they offer advice and mentoring. It happens in the early stages of a company's growth, and the investors expect up to 30% equity. They prefer more risks for a higher return on their investments.

4. Venture Capital for Business

Venture capitals are funds that are professionally managed and invested in companies with high-growth potential. They fund the business against equity capital and exit when there's an acquisition or IPO. VCs provide mentorship, expertise and are a litmus test for evaluating the company from a scalability and sustainability point of view.

5. Funding From Business Accelerators and Incubators

Early-stage businesses consider accelerator and incubator programs as a funding option. Incubators are like parents that nurture businesses while providing a network and training. Accelerators guide start-ups to take the giant steps.

6. Bank Loans

Banks provide two kinds of financing to businesses, which include funding and working capital loans. Working capital loans run a complete cycle of revenue-generating operations. The company debtors and hypothecating stocks determine the limit. Funding from banks involves sharing valuation details and the business plan, along with your project report, to determine loan amounts.

How to Create a Financing Strategy for Start-Ups

As a new business owner, you need start-up financing. However, the financing journey doesn't end when cash is committed. Founders need to understand the revenue and budget milestones attached to the financing rounds.

Moreover, you should create step-by-step plans to achieve them within the right time frame. It requires effective solutions and project management teams to achieve OKRs that the team and funding partners expect you to hit.

To surpass those expectations, you can use the tools below:

  • Gantt chart to visualize the project plans
  • Advanced monitoring and task assignment tools to keep things on track
  • Automated reporting to match results to your valuation and keep investors engaged

Financial Planning For Startups

Investors prioritize brands with a professional organization and risk management, making solid forecasting and project plans critical to winning funding.

Ideally, the start-up business plan should contain forecasts or projections and key elements that inform the actions of your business. They include:

  • Personal financial statement
  • Balance sheet
  • Cashflow statement and forecast
  • Income statement
  • Accounting ledger
  • Supporting documents for insurance and taxation


To take advantage of market opportunities and grow your business, you need outside capital. However, with a plethora of lending options, it is vital to prepare the business for fundraising. Thankfully, PS group are specialists in raising capital to support the next steps in start-ups. We offer a crowdfunding investment platform to grow your company and create consistent momentum. Contact us today to speak to our team.

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